Barre Fitness is the first studio in Canada to offer the barre technique, a workout based on the ballet barre that has taken off in Los Angeles and New York.
I had a blast working with Ella and Michele to create a brand for their new studio. They are so passionate about what they do and I really tried to portray that in the brand. The result was an identity that represents the energy, dedication, and passion of the people behind it.
Since their launch in mid-August 2010, they have been featured in media all over Vancouver including the Vancouver Sun and the WestEnder, and even appeared on CityTV’s Breakfast Television. They have been getting great feedback on their brand, website and all of their promotional materials, even receiving a comment on their poster that it looks like “a piece of art”!
The present state of the website may have been modified from its original design and as such may no longer represent the original concepts. Shown below is the site at project completion.