Barre Fitness is the first studio in Canada to offer the barre technique, a workout based on the ballet barre that has taken off in Los Angeles and New York.
I really enjoyed working with Ella and Michele to create a brand for their new studio. They are so passionate about what they do and my goal was to convey that throughout the brand. The result was a brand design that represents energy, movement, dedication, and the passion of the women behind Barre Fitness.
Since their launch in mid-August 2010, they have been featured in media all over Vancouver including the Vancouver Sun and the WestEnder, and even appeared on CityTV’s Breakfast Television. They have been getting great feedback on their brand, website and all of their promotional materials, even receiving a comment that their poster looks like “a piece of art”!
The present state of the website may have been modified from its original design and as such may no longer represent the original concepts. Shown above is the website design at project completion.
Barre Fitness branding and website design.