Working with Horse & Cart Agency in Montreal, we were tasked with creating a holiday campaign for Socks by William to show off their beautiful socks, all of which are designed by local artists and have a story to support the design. Acting as the art director, I worked closely with the team on concept, photography and execution. The result was a single scrolling page that lead the user through the story of each sock through photography and clever words. The campaign was a huge success.

Socks by William art direction, landing page, website design.