Delighted

Delighted, a leading customer experience platform, needed a refreshed brand identity to better reflect its position as a trusted, innovative tool for gathering and acting on customer feedback. While their logo remained the same, every other brand element—from color palette and typography to iconography, illustration style, and web components—required a strategic update to align with their growing market presence.

I led and oversaw the rebrand project from concept through execution, ensuring every design decision supported a cohesive, modern, and approachable brand personality. This included refining the visual language, establishing comprehensive design guidelines, and applying these elements consistently across all customer touchpoints.

I directed and executed a full website redesign, rethinking the site architecture, page layouts, and visual hierarchy to create a cleaner, more intuitive user experience. The new site not only communicates Delighted’s value proposition more clearly, but also improves usability, accessibility and conversion potential.

The rebrand and website redesign have strengthened Delighted’s market presence, enhanced user engagement, and positioned the company with a more polished, professional, and scalable design system that supports its continued growth.