Zaelab
Zaelab is a leading digital advisory and enterprise commerce solutions firm. As they evolved to serve a more enterprise-focused clientele, they needed a brand refresh that would reflect their expertise, credibility, and strategic vision.
Working closely with the Director of Marketing, I led a complete rebrand and website redesign to support this shift. Inspired by Swiss design principles—clarity, structure, and precision—the new visual direction reflects Zaelab’s commitment to excellence and reinforces their long-standing reputation as a thought leader in the B2B commerce space.
Since launching the new brand, Zaelab has seen increased brand recognition and stronger alignment across their digital presence. I continue to support the team in an ongoing art direction role, ensuring consistency across marketing materials and guiding the evolution of the brand as the company grows.
Services:
- Brand strategy — research and insight
- Brand identity
- Website design
- Marketing design direction
