For IMEX 2011, the Vancouver Convention Centre and Tourism Vancouver needed a way to blow away the competition when showcasing Vancouver as a conference destination. Vancouver has a small or “walkable” downtown core, making everything easily accessible without a car. This unique feature became our selling point and resulted in beautiful interactive maps enhanced by videos, photos, information on points of interest.
Working with the Art Director, we focused on beautiful imagery, clean typography and enticing graphic elements that represented the City of Vancouver and it’s natural surroundings. The installation was a resounding success and continues to be used at events around the world.