For the branding of Sprecks Plantation House, a newly-renovated vacation rental on the North Shore of Maui, we wanted something that really conveyed the feeling of a breezy island home. Once a rustic plantation house in the middle of a sugarcane field, it is now a classic home divided into five beautiful units and surrounded by flora. Being on the North Shore which gets high amounts of wind and swell, their main target audience is windsurfer, kiters, and surfers.
They use bio-degradable and local products whenever possible and have fruit growing all over the property. (Papaya for breakfast anyone?) Keeping in mind the area and the history, we went for hand-drawn lettering in the logo which not only represents the Hawaiian lifestyle but also conveys a very personal feel.
Full disclosure: My folks own this property! I (of course) have been several times and can attest to the beauty of the units and surroundings. The bamboo studio is my favourite, the outdoor shower is the most amazing thing ever.