Skillshare is an online education community with over 18,000 online classes and more than 3 million members. I worked with the marketing team at Skillshare to redesign several landing pages that were being used with hundreds of marketing campaigns. With their old landing pages, they weren’t seeing the results they wanted and felt that the design was dark, outdated and too generic.
My goal working with Skillshare was to improve the design of the landing pages to be more on-brand, consistent and engaging, increase conversion rate and create some more subject specific designs that didn’t feel too generic.
The result? A 38% increase in conversions.