As a upscale plastic and aesthetic surgery centre, their original design did not do them justice. They came to us looking for a complete rebrand. Starting with the logo, the figurine was a actual statue sitting in their reception area that they had been using in their marketing from time to time. It had a lot of sentimental value to the owner and he really wanted to incorporate it in his brand. We brought the figure right into the logo and complimented it with a professional, humanist typeface.
For their website we with a clean, fresh, modern look which I felt really captured their essence, core values and the clinic itself. We also wanted to make it a little more person than the competition by featuring the owner/surgeon-in-chief right away. The owner was trilled with the final product.