I had a blast working on el Santo, a brand new Mexican restaurant with a fresh, local twist. El Santo was a famous Mexican luchador who never revealed his true identity. As a huge fan of Mexican food and culture, combined with my west coast roots, it was easy to find inspiration. I worked closely with Alejandro on the branding — including the logo, which is my handwriting initially done in watercolour, website, menu designs and other brand collateral. The final design combines elegance and freshness, incorporating handwritten and decorative details to convey the passion el Santo has to providing high-quality ingredients and innovative Mexican cuisine.
